Knowing the In-N-Out of Marketing
I just returned from two weeks in beautiful Ventura, California, where I was recording new training videos for lynda.com on Outlook 2010. In addition to beautiful weather, California is the home to the In-N-Out hamburger chain.
For those of you unfamiliar with the In-N-Out chain, they have approximately 250 locations sprinkled throughout the Southwest. Compare that to McDonald’s who has over...
Is Your Business the Underdog?
I love sports and I’m a sucker for Cinderella stories so I was pretty excited to see that Butler made it all the way to the NCAA Basketball Championship final this week. After all, if my beloved Gators couldn’t be there I was glad to see that my dad’s alma mater was represented. Maybe I’m prejudiced, but it seemed to me that most of the country was rooting for Butler. Most of us like...
Six Ways to Make Sure Your E-Mail Isn’t Flagged As Spam
A few years back I worked with a large cruise line company. Although the cruise line spared no expensive when it came to onboard amenities, the CEO flatly refused to spend money on an ESP (e-mail service provider) to help send out his e-marketing campaign to his very large user base. Within a very short period of time, he managed to get his entire company domain black-listed to the point where...
Is Your E-Marketing Message Marking You as a Spammer?
One of my clients recently sent me a one of his proposed e-marketing templates for my review. He had spent quite a bit of time developing his message and was understandably quite proud of it. What he had in mind was for me to review it, make a few suggestions and fix any typos I might find. He was no doubt expecting a few words of praise, or, at the very least, a large smiley face. What he...
Fathers Don’t always Know Best
My twenty-three year old daughter was home for the holidays. Hard as it is to believe, my “baby” is now a college graduate. Of course the start of a new decade left me thinking about the technological changes that have occurred over the span of a decade – and how they’ve impacted her life and my business.
Alyssa was raised with a computer. She used to come with me to my computer school...
