Home » Posts tagged with "emarketing"

4 Free Ways to Connect With Your Customers NOW

Today’s post is by guest blogger, Deborah Shane of Train with Shane.  Deborah is an empowerment expert who specializes in career transitioning for women and provides sales, marketing and branding consulting.  She can be heard on her weekly on Blog Talk Radio. Take it away, Deborah! It’s amazing what you can do online, for free, in terms of connecting with your potential and existing customers... 

There is a Cure for the Summertime Marketing Blues

Pardon me for being a bit off key but I just have to start humming my favorite summertime songs.  After one of the coldest winters in recorded history followed by one of the rainiest springs, summer has arrived none too soon.  Although summer doesn’t officially begin for another few weeks, for many of us Memorial Day is the start of the summer season.  Traditionally the picnic gear comes out and,... 

Knowing the In-N-Out of Marketing

I just returned from two weeks in beautiful Ventura, California, where I was recording new training videos for lynda.com on Outlook 2010.  In addition to beautiful weather, California is the home to the In-N-Out hamburger chain. For those of you unfamiliar with the In-N-Out chain, they have approximately 250 locations sprinkled throughout the Southwest.  Compare that to McDonald’s who has over... 

Is Your Business the Underdog?

I love sports and I’m a sucker for Cinderella stories so I was pretty excited to see that Butler made it all the way to the NCAA Basketball Championship final this week.  After all, if my beloved Gators couldn’t be there I was glad to see that my dad’s alma mater was represented.  Maybe I’m prejudiced, but it seemed to me that most of the country was rooting for Butler.  Most of us like... 

Six Ways to Make Sure Your E-Mail Isn’t Flagged As Spam

A few years back I worked with a large cruise line company.  Although the cruise line spared no expensive when it came to onboard amenities, the CEO flatly refused to spend money on an ESP (e-mail service provider) to help send out his e-marketing campaign to his very large user base.  Within a very short period of time, he managed to get his entire company domain black-listed to the point where... 

Fathers Don’t always Know Best

My twenty-three year old daughter was home for the holidays.  Hard as it is to believe, my “baby” is now a college graduate.  Of course the start of a new decade left me thinking about the technological changes that have occurred over the span of a decade – and how they’ve impacted her life and my business.  Alyssa was raised with a computer.  She used to come with me to my computer school...