About Karen Fredricks

swiftpage act consultantHi.  My name is Karen Fredricks and I’m the owner of Tech Benders.  My goal is to take fairly complex business practices and make them so simple that even a dummy could understand them.  In fact, I’m so good at what I do that I’ve written eleven For Dummies books for Wiley Publishing.  In 2009 I was contacted by lynda.com to create the ACT 2010 Essential Training course.  Most recently I have written two ACT “Cook Books” illustrating the more advanced features of ACT 2012.

I specialize in taking the chaos of a typical business and developing systematic processes to make them more efficient, organized – and profitable! I also sell ACT software at very discounted pricing.

I’m not sure which is more difficult – naming a child or naming a business.  I chose the name Tech Benders because I like to think that we bend technology to best suit the needs of your business rather than having to mold your business to fit a piece of software.  I can’t think of another organization that offers as high of a level of expertise as Tech Benders.  Only very special people can work for Tech Benders and that’s why I chose Roy and Kim.  Each of us brings a unique skill set to the table – Roy is the ACT Report Guru, Kim is the ACT Database Repair Guru and I am the CRM Guru!

I began my life rather non-technically growing up in Kenya where my dad served as the Minister of Agriculture.  I attended high school in Beirut, Lebanon which helped me develop a sense of humor while dodging bombs and having some amazing adventures.  Having traveled all over the world I ended up at the University of Florida and have been an ardent Gator fan ever since.  I have degrees in English and Accounting, and a Master’s degree in Psycholinguistics.  I began my career teaching high school English and Theatre.  I began working with PC’s during their inception in the early 80’s in Boca Raton and have worked full-time as a consultant and trainer ever since.

In 2002 Wiley Publishing contacted me to write ACT! 6 For Dummies; they were impressed with both my knowledge of ACT! and my humorous writing style.  The book proved to be so popular that I was asked to write four more books on ACT!. Prior to the launch of Office 2007 Wiley asked me to write three books on Microsoft’s new software: Outlook 2007 , Outlook 2007’s Business Contact Manager and Microsoft Office Live.  Because of my expertise in any and all things related to contact management and CRM, Wiley asked me to write a book on SugarCRM bringing the total of my books to eleven.  I love writing the For Dummies books because they offer concise, easy to follow instructions – and mirror my own method of consulting!

I can be reached by e-mail or by calling 561-470-5450, Ext. 1.