Act! E-marketing and an SPF Record
Back in 2008 I wrote a blog article recommending that you switch to an Act! E-Marketing account if you were sending out marketing blasts of over 50 emails/send.
Here it is 2014 (gasp!) and I’m still passing out that same exact advice. However, as the world of the internet – and e-mail – gets more and more complex you need to become a bit more knowledgeable if you expect your e-blasts...
Filling the holes of your Act! Database
As most of you know the “C” in CRM stands for Contacts and that’s the focus of these clean-up tips.
I see a lot of databases in a variety of formats (Act!, SugarCRM, Salesforce, Zoho) and I’ve made one assumption: the typical database consists of 25% “dead wood.” I define dead wood as:
Contacts that are missing pertinent or accurate pieces of information including phone numbers and/or...
ACT-EMarketing Webinar
Learn to create e-mail campaigns directly from your ACT database
REGISTER NOW!
Do you want to start sending out E-Blasts in ACT but don’t know where to start? Confused about ACT, Outlook, templates and E-Marketing? Then you need to attend this webinar.
The webinar will be presented by certified ACT expert Karen Fredricks, author of 13 books on CRM software including 7 books on ACT.
THE...
BYOL ACT E-Marketing Workshop
Do you use ACT? Do want to E-Market? Wouldn’t it be nice learn how to make it happen??
I’ll be running a free, hands-on seminar on ACT E-Marketing as part of the ITPalooza on Wednesday, December 12, 2012 from 4-5 PM at Nova Southeastern University. This is a free seminar but prior registration is required. Space is limited and available on a first-come, first-served basis so sign...
How many people are actually reading your ACT E-Marketing e-mails?
Many of you already know the common definition of assume; if not, look at the word again and break it into smaller pieces: ass_u_me because that’s just what happens when you “assume” something.
ACT E-Marketing is a wonderful tool. It’s easy, inexpensive and it works directly from ACT. And, as is the case with all e-mail service providers (ESP’s) there is a wealth...
ACT! E-Marketing Vs “The Other Guy”
I often expound on the virtues of ACT! E-Marketing, formerly known as Swift Page E-mail. I thought I’d share a conversation with one of my clients who had some reservations about switching to ACT! E-Marketing from one of the “other guys.”
“Hey Karen, I know you push ACT! E-Marketing. I use MailChimp and I’m pretty happy with it. Tell me why you think I should switch to ACT! E-Marketing.”
“Well...
ACT Dynamic Groups
The other day I was working with a client when his ACT! alarms window opened; I must say that the number of alarms he had was, well, alarming. He quickly clicked the Select All button, selected Snooze and put all the alarms to rest for the remainder of the day. Curiosity got the better of me so I headed over to his Task List where I saw that the date filter was set to Today. I changed the filter...
Creating an Effective ACT EMarketing Plan
A couple of years ago, I sold my old house and bought a new one. The same realtor handled both transactions; her commissions made her a happy woman. Ironically, the first piece of US mail I received in my new home was a postcard addressed to “Current Resident” asking me if I’d like to sell my home.
In your business, what loyal customer wants to find out that new customers are eligible for...
Market Unto Others as You Would Have Them Market Unto You
Absolutely the best part of being an ACT! consultant is that I work with a wide variety of industries. “Out of the box” ACT! is suitable for just about any business you can think of; with a bit of customizing you can create your own unique database at a fraction of the cost of buying an industry specific solution. This week alone I worked with the manufacturer of medical supplies, a commercial...
Upgrading to ACT 2011 Will Actually Save You Money
I had a prospective client call me recently. He made it clear from the start that he had absolutely no desire to upgrade to the newest version of ACT. Not a problem as we support any and all versions of ACT. He then proceeded to send me his wish list for ACT which included finding updated information for his 4500 contacts, integrating with Outlook 2007 and bulk e-mailing. He was using ACT 5/2000,...
