Don’t Get Marked as a Spammer
I usually don’t mix politics with my Act! consulting but I read an article over the weekend that just fascinated me mainly because it showed that even the wealthiest folks with ostensibly the best consultants can run amok when it comes to e-marketing. Unfortunately, the story reminded me of all too many of my Act! e-marketing prospects!
It seems that “the Donald” forayed rather late into e-marketing...
Optimize Act E-Marketing Blasts with a Few Simple Tips
We all receive an over abundance of e-mail, and your Act E-Marketing blasts might get lost in the clutter. Here are a few tips that will increase your “open rate”.
Concentrate on the words you choose. The subject line makes the first impression on your email audience so avoid selling language and gimmicks. More importantly, keep subject lines succinct; six to ten word subject line typically...
Act! Can Help You to “Get Your Act Together”
Act! software can benefit any type of business. It’s never too late to get started building processes into your database that will make you more productive and profitable. Using your Act! database as an electronic rolodex and calendar is not a viable option, particularly if you find that contacts and opportunities are “falling through the cracks.” Follow these tips to transition your Act! database...
Act! EMarketing Holiday Workshop
‘Tis the season to be jolly – at least if you are using Act! E-marketing to send out holiday greetings! I recently held a webinar and to show you how to send out a great looking holiday message in 5 easy steps.
Act! E-Marketing is the new and improved way to send mass e-mail directly from your Act! database. You’ll be able to track who has been naughty or nice – at least when it comes to...
Optimize Act! E-Marketing Blasts with a Few Simple Tips
When I work with Act users with either Swiftpage E-Marketing or Act E-Marketing I like to point out that there are two separate but equal processes:
Composing and sending an e-blast
Reporting on the results
If you are sending an E-mail blast in Act to more than 50 contacts I strongly recommend that you use an ESP (email service provider) so that you can measure your result. Using either Swiftpage...
Act for Web: Putting Your Act Database in the Clouds
It seems these days that everyone wants to have use Act hosting so they can view their Act! database in the clouds. We provide Act! web hosting and think we do a great job of it:
We provide you with all the support you need to get started
We give you with the ability to access your Act! data on your desktop, through a browser, on smart phones and on tablets.
You aren’t locked into a long term...
ANY Dog Can Learn New Tricks On ACT! v17
Whether you’ve been using ACT! for years or are fresh in the game, there is always something new to learn. Now that you’ve upgraded to ACT! v17, you’ll need to make sure everyone on your team receives the proper training.
Even a beginner can figure out the basics, but often times there are some fields that are commonly overlooked because they seem unimportant. Additionally you should...
Using Act Software to help bring Thanksgiving into the workplace
On Thanksgiving, we take pause to appreciate what we have and to celebrate with family and friends. Numerous customers and even vendors impart the feeling of Thanksgiving within your company and your Act software makes it easy to thank them.
As we begin to anticipate the new year, it’s the perfect time to think about what we are appreciative for. It’s also a chance to acknowledge customers...
Marketing Software You Can’t Live Without: ACT! v17
The holiday season is quickly approaching. Your events calendar is filling up twice as fast. Between the marketing meetings and researching your target market for segmenting, you barely have time to breathe. The note you wrote yourself about the lunch meeting with a long-time customer was accidentally thrown away and it completely slipped your mind to send those follow-up emails to all the prospects...
Use ACT Emarketing to Update Your Database
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You’re Probably Already Using ACT E-Marketing
Act E-marketing gives you the tools to create beautiful email templates, and send them directly from your ACT database to your contacts, lookups, groups and companies. In addition to a number of reports the actual campaign results (opt-outs, bounces, number of clicks, erroneous addresses) are written back into ACT...
