Optimize Act! E-Marketing Blasts with a Few Simple Tips
When I work with Act users with either Swiftpage E-Marketing or Act E-Marketing I like to point out that there are two separate but equal processes:
Composing and sending an e-blast
Reporting on the results
If you are sending an E-mail blast in Act to more than 50 contacts I strongly recommend that you use an ESP (email service provider) so that you can measure your result. Using either Swiftpage...
Use ACT Emarketing to Update Your Database
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You’re Probably Already Using ACT E-Marketing
Act E-marketing gives you the tools to create beautiful email templates, and send them directly from your ACT database to your contacts, lookups, groups and companies. In addition to a number of reports the actual campaign results (opt-outs, bounces, number of clicks, erroneous addresses) are written back into ACT...
Act! E-marketing and an SPF Record
Back in 2008 I wrote a blog article recommending that you switch to an Act! E-Marketing account if you were sending out marketing blasts of over 50 emails/send.
Here it is 2014 (gasp!) and I’m still passing out that same exact advice. However, as the world of the internet – and e-mail – gets more and more complex you need to become a bit more knowledgeable if you expect your e-blasts...
ACT-EMarketing Webinar
Learn to create e-mail campaigns directly from your ACT database
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Do you want to start sending out E-Blasts in ACT but don’t know where to start? Confused about ACT, Outlook, templates and E-Marketing? Then you need to attend this webinar.
The webinar will be presented by certified ACT expert Karen Fredricks, author of 13 books on CRM software including 7 books on ACT.
THE...
How many people are actually reading your ACT E-Marketing e-mails?
Many of you already know the common definition of assume; if not, look at the word again and break it into smaller pieces: ass_u_me because that’s just what happens when you “assume” something.
ACT E-Marketing is a wonderful tool. It’s easy, inexpensive and it works directly from ACT. And, as is the case with all e-mail service providers (ESP’s) there is a wealth...
ACT! E-Marketing Vs “The Other Guy”
I often expound on the virtues of ACT! E-Marketing, formerly known as Swift Page E-mail. I thought I’d share a conversation with one of my clients who had some reservations about switching to ACT! E-Marketing from one of the “other guys.”
“Hey Karen, I know you push ACT! E-Marketing. I use MailChimp and I’m pretty happy with it. Tell me why you think I should switch to ACT! E-Marketing.”
“Well...
Creating the Perfect ACT! E-Marketing Templates
When I was five I spent a week with my family at a vacation spot that included a water park with a rather large slide going into the deep end of the pool. My older brother and sister spent the week using that slide but alas, I was too scared to try it. I remember climbing to the top of the ladder and then climbing back down again because I was too frightened to” take the plunge.” Finally,...
Automatically Add Contacts from Web Form Leads
A good CRM implementation should be making you more efficient and saving you a lot of time. After all, time is money.
A common question I’m asked is whether there is an easy way to add the incoming leads you receive from a website form directly into an ACT! database. My answer is a resounding YES.
Many ACT! users don’t realize that the ACT! E-Marketing functionality does a whole lot more than...
4 Free Ways to Connect With Your Customers NOW
Today’s post is by guest blogger, Deborah Shane of Train with Shane. Deborah is an empowerment expert who specializes in career transitioning for women and provides sales, marketing and branding consulting. She can be heard on her weekly on Blog Talk Radio. Take it away, Deborah!
It’s amazing what you can do online, for free, in terms of connecting with your potential and existing customers...
There is a Cure for the Summertime Marketing Blues
Pardon me for being a bit off key but I just have to start humming my favorite summertime songs. After one of the coldest winters in recorded history followed by one of the rainiest springs, summer has arrived none too soon. Although summer doesn’t officially begin for another few weeks, for many of us Memorial Day is the start of the summer season. Traditionally the picnic gear comes out and,...
