Optimize Act! E-Marketing Blasts with a Few Simple Tips
When I work with Act users with either Swiftpage E-Marketing or Act E-Marketing I like to point out that there are two separate but equal processes:
Composing and sending an e-blast
Reporting on the results
If you are sending an E-mail blast in Act to more than 50 contacts I strongly recommend that you use an ESP (email service provider) so that you can measure your result. Using either Swiftpage...
Act! E-marketing and an SPF Record
Back in 2008 I wrote a blog article recommending that you switch to an Act! E-Marketing account if you were sending out marketing blasts of over 50 emails/send.
Here it is 2014 (gasp!) and I’m still passing out that same exact advice. However, as the world of the internet – and e-mail – gets more and more complex you need to become a bit more knowledgeable if you expect your e-blasts...
ACT-EMarketing Webinar
Learn to create e-mail campaigns directly from your ACT database
REGISTER NOW!
Do you want to start sending out E-Blasts in ACT but don’t know where to start? Confused about ACT, Outlook, templates and E-Marketing? Then you need to attend this webinar.
The webinar will be presented by certified ACT expert Karen Fredricks, author of 13 books on CRM software including 7 books on ACT.
THE...
ACT! E-Marketing Vs “The Other Guy”
I often expound on the virtues of ACT! E-Marketing, formerly known as Swift Page E-mail. I thought I’d share a conversation with one of my clients who had some reservations about switching to ACT! E-Marketing from one of the “other guys.”
“Hey Karen, I know you push ACT! E-Marketing. I use MailChimp and I’m pretty happy with it. Tell me why you think I should switch to ACT! E-Marketing.”
“Well...
Creating an Effective ACT EMarketing Plan
A couple of years ago, I sold my old house and bought a new one. The same realtor handled both transactions; her commissions made her a happy woman. Ironically, the first piece of US mail I received in my new home was a postcard addressed to “Current Resident” asking me if I’d like to sell my home.
In your business, what loyal customer wants to find out that new customers are eligible for...
Creating a Highly Effective ACT! E-Marketing Message
I work with hundreds of ACT! users, most of whom are willing and eager to start e-blasting away. Unfortunately many of those users never get their e-marketing plans off the ground. In this article I want to show you an easy way to get your thoughts down on paper – or in this case, into any one of the three most important ACT! Templates. By using this formula you will create a highly effective...
Good Marketing is Nothing More Than a Marathon Match
If you’re any kind of sports fan then you heard about the marathon John Isner/Nicolas Mahut match at Wimbledon this year. The match broke many records including longest match (11 hours, 5 minutes), longest set (8 hours, 11 minutes) and number of games (183). As a tennis player that groans just thinking about a third set, I can’t even imagine the mind-set and determination that both the...
Help! Someone Hacked My Yahoo Account
I received a rather bizarre e-mail last Saturday night just as I was getting ready to enjoy a lovely evening at a Marlins game. It came in to my business account from my Yahoo account and was asking me to send money to myself. According to the e-mail I was attending a seminar in England and needed some extra cash. This was all news to me as I was sitting in my Boca Raton home.
About that time...
Think Before You Send
I was doing some research the other day for my lynda.com Outlook 2010 training videos and came across a pretty interesting story. In 2007 employees of the United States Department of Homeland Security used large CC: lists in place of a distribution list to broadcast messages to several hundred users. Many of the recipients in turn used “reply to all” to respond, causing the number of...
Six Ways to Make Sure Your E-Mail Isn’t Flagged As Spam
A few years back I worked with a large cruise line company. Although the cruise line spared no expensive when it came to onboard amenities, the CEO flatly refused to spend money on an ESP (e-mail service provider) to help send out his e-marketing campaign to his very large user base. Within a very short period of time, he managed to get his entire company domain black-listed to the point where...
