Is Your Business the Underdog?
I love sports and I’m a sucker for Cinderella stories so I was pretty excited to see that Butler made it all the way to the NCAA Basketball Championship final this week. After all, if my beloved Gators couldn’t be there I was glad to see that my dad’s alma mater was represented. Maybe I’m prejudiced, but it seemed to me that most of the country was rooting for Butler. Most of us like...
Six Ways to Make Sure Your E-Mail Isn’t Flagged As Spam
A few years back I worked with a large cruise line company. Although the cruise line spared no expensive when it came to onboard amenities, the CEO flatly refused to spend money on an ESP (e-mail service provider) to help send out his e-marketing campaign to his very large user base. Within a very short period of time, he managed to get his entire company domain black-listed to the point where...
How Do You Rate as a CRM User?
Having written 10 books on CRM and contact management I’m often asked to compare the various products. These questions often come from new or prospective CRM users. For me, this is like asking which car is better: the Lexus or the Infiniti. No doubt Lexus owners prefer the Lexus while the Infiniti owners prefer the Infiniti. The best answer to this question is a simple one: choose the brand you’re...
Are you ready for CRM?
So, do you think you want to start using ACT!, Microsoft Office Live or Outlook Business Contact Manager to help manage – and grow – your business? You’ll want do a bit of homework first to see if you’re ready to take the plunge into the world of CRM .
1. How different are your customers? Do you sell a variety of products or services? Are your customers spread across a wide geographic area...
