Act! vs Salesforce.com
As the author of 13 books on various CRM software applications and the creator of the lynda.com Act! training videos I am often asked to compare the various CRM products. Potential CRM users aren’t sure which product to choose, and existing CRM users often want to “jump ship” to another CRM solution. In the final analysis, most CRM products offer very similar feature sets.
Act!...
Choosing the Correct CRM Solution in the New Year
Customer Relation Management (CRM) systems have come a long way. Did you know that this sector is growing at an impressive 6% rate per year? The demand for quality CRM systems is growing at a fast pace because these tools help businesses boost their sales and productivity. There are a plethora of CRM tools on the market today. If you made the resolution to start using a CRM solution this year, make...
Is Your Business the Underdog?
I love sports and I’m a sucker for Cinderella stories so I was pretty excited to see that Butler made it all the way to the NCAA Basketball Championship final this week. After all, if my beloved Gators couldn’t be there I was glad to see that my dad’s alma mater was represented. Maybe I’m prejudiced, but it seemed to me that most of the country was rooting for Butler. Most of us like...
Fathers Don’t always Know Best
My twenty-three year old daughter was home for the holidays. Hard as it is to believe, my “baby” is now a college graduate. Of course the start of a new decade left me thinking about the technological changes that have occurred over the span of a decade – and how they’ve impacted her life and my business.
Alyssa was raised with a computer. She used to come with me to my computer school...
Why Can’t I Just Use Outlook?
I’ve been using ACT for over 20 years and, like most of you, my database needed a bit of Spring Cleaning. Although I routinely rely on Swift Page to help me update contact information, I wanted to get a better understanding of the needs of my contacts. I sent out a simple email to roughly 1600 ACT users that I had added to my database during the years 1999 through 2004 asking them to let me know...
How Do You Rate as a CRM User?
Having written 10 books on CRM and contact management I’m often asked to compare the various products. These questions often come from new or prospective CRM users. For me, this is like asking which car is better: the Lexus or the Infiniti. No doubt Lexus owners prefer the Lexus while the Infiniti owners prefer the Infiniti. The best answer to this question is a simple one: choose the brand you’re...
