Is Your E-Marketing Message Marking You as a Spammer?
One of my clients recently sent me a one of his proposed e-marketing templates for my review. He had spent quite a bit of time developing his message and was understandably quite proud of it. What he had in mind was for me to review it, make a few suggestions and fix any typos I might find. He was no doubt expecting a few words of praise, or, at the very least, a large smiley face. What he...
Saying Good-Bye to the E-mail Blues
People very rarely call me when everything is going well. As much as I’d like to hear from one of my clients that all systems are go, I’m more likely to hear from the frazzled person who took a wrong turn in the maze of technology – and is looking for my help to bail him or her out!
A rather large cruise ship company recently needed just such a lifesaver. The CEO decided to embark on a journey...
