ACT! E-Marketing Vs “The Other Guy”
I often expound on the virtues of ACT! E-Marketing, formerly known as Swift Page E-mail. I thought I’d share a conversation with one of my clients who had some reservations about switching to ACT! E-Marketing from one of the “other guys.”
“Hey Karen, I know you push ACT! E-Marketing. I use MailChimp and I’m pretty happy with it. Tell me why you think I should switch to ACT! E-Marketing.”
“Well...
So Write a Book Already
Hard as it is to believe, I’ve written over a dozen books on technology and created training videos on ACT! and Outlook. Trust me, writing is a labor of love. My “day job” is to help my clients utilize CRM software to make themselves – and their businesses – more efficient, effective and profitable. For me, writing was a second job that required untold hours of my time during the evenings...
ACT Dynamic Groups
The other day I was working with a client when his ACT! alarms window opened; I must say that the number of alarms he had was, well, alarming. He quickly clicked the Select All button, selected Snooze and put all the alarms to rest for the remainder of the day. Curiosity got the better of me so I headed over to his Task List where I saw that the date filter was set to Today. I changed the filter...
Creating an Effective ACT EMarketing Plan
A couple of years ago, I sold my old house and bought a new one. The same realtor handled both transactions; her commissions made her a happy woman. Ironically, the first piece of US mail I received in my new home was a postcard addressed to “Current Resident” asking me if I’d like to sell my home.
In your business, what loyal customer wants to find out that new customers are eligible for...
Creating a Highly Effective ACT! E-Marketing Message
I work with hundreds of ACT! users, most of whom are willing and eager to start e-blasting away. Unfortunately many of those users never get their e-marketing plans off the ground. In this article I want to show you an easy way to get your thoughts down on paper – or in this case, into any one of the three most important ACT! Templates. By using this formula you will create a highly effective...
Creating the Perfect ACT! E-Marketing Templates
When I was five I spent a week with my family at a vacation spot that included a water park with a rather large slide going into the deep end of the pool. My older brother and sister spent the week using that slide but alas, I was too scared to try it. I remember climbing to the top of the ladder and then climbing back down again because I was too frightened to” take the plunge.” Finally,...
Creating an ACT Zip Code Query
Several years ago a marketing company offered to do a mailing for me to all businesses within a 50 mile radius of my office. This sounded like a great idea until I realized that areas to the east and south of me contained nothing but the deep blue sea, and a large portion of the area to my west consisted of Florida swamplands. Obviously the marketing company wasn’t familiar with the geography...
I’ve Lost My ACT! Password!
Several times a month I receive a call from an organization that has lost their ACT! password. Sometimes this happens when the ACT! Administrator leaves the company – and takes his password with him. Fortunately we are able to recover those passwords and send the new administrator on their way with the advice to have two administrative users in the future “just in case.”
However, many times...
America’s Apple Obsession
OK, I’ll admit that as a 30 year user of, and consultant for, Windows products I might be a bit prejudiced but can anyone explain to me the current obsession with Apple products? My local Apple store had a line wrapped around the mall before the holidays, and I witnessed similar occurrences at the Apple stores in New York. Apparently the iPad was the gift of choice this season surpassing the...
ACT 2012 Book
Many of you have been asking me when my next “ACT for Dummies” book is coming out. I’m pleased to announce that it’s here – although maybe not in the same format as you might expect.
Anyone familiar with the publishing industry – or the local bookstore for that matter – knows that the industry has undergone radical changes in the last several years. For...
