Creating a Highly Effective ACT! E-Marketing Message
I work with hundreds of ACT! users, most of whom are willing and eager to start e-blasting away. Unfortunately many of those users never get their e-marketing plans off the ground. In this article I want to show you an easy way to get your thoughts down on paper – or in this case, into any one of the three most important ACT! Templates. By using this formula you will create a highly effective...
Creating the Perfect ACT! E-Marketing Templates
When I was five I spent a week with my family at a vacation spot that included a water park with a rather large slide going into the deep end of the pool. My older brother and sister spent the week using that slide but alas, I was too scared to try it. I remember climbing to the top of the ladder and then climbing back down again because I was too frightened to” take the plunge.” Finally,...
Creating an ACT Zip Code Query
Several years ago a marketing company offered to do a mailing for me to all businesses within a 50 mile radius of my office. This sounded like a great idea until I realized that areas to the east and south of me contained nothing but the deep blue sea, and a large portion of the area to my west consisted of Florida swamplands. Obviously the marketing company wasn’t familiar with the geography...
I’ve Lost My ACT! Password!
Several times a month I receive a call from an organization that has lost their ACT! password. Sometimes this happens when the ACT! Administrator leaves the company – and takes his password with him. Fortunately we are able to recover those passwords and send the new administrator on their way with the advice to have two administrative users in the future “just in case.”
However, many times...
America’s Apple Obsession
OK, I’ll admit that as a 30 year user of, and consultant for, Windows products I might be a bit prejudiced but can anyone explain to me the current obsession with Apple products? My local Apple store had a line wrapped around the mall before the holidays, and I witnessed similar occurrences at the Apple stores in New York. Apparently the iPad was the gift of choice this season surpassing the...
ACT 2012 Book
Many of you have been asking me when my next “ACT for Dummies” book is coming out. I’m pleased to announce that it’s here – although maybe not in the same format as you might expect.
Anyone familiar with the publishing industry – or the local bookstore for that matter – knows that the industry has undergone radical changes in the last several years. For...
ACT! 2012 ROAD SHOW COMING TO SOUTH FLORIDA
Register Now to Attend.
Join Karen Fredricks, owner of Tech Benders and the author of 7 books on ACT and the ACT! lynda.com training videos as she hosts the ACT 2012 Fort Lauderdale Road Show at the Westin Hotel on Thursday, July 28 from 1-5 PM. The Florida ACT! 2012 Road Show is an opportunity to meet with people from Sage Software and to learn to new ways to better implement ACT! in your company....
Is Your E-Marketing Message Marking You as a Spammer?
One of my clients recently sent me a one of his proposed e-marketing templates for my review. He had spent quite a bit of time developing his message and was understandably quite proud of it. What he had in mind was for me to review it, make a few suggestions and fix any typos I might find. He was no doubt expecting a few words of praise, or, at the very least, a large smiley face. What he...
Help with ACT Installation
So, you’ve purchased ACT and you’re ready to install it. Sounds easy, right? Sure it is – if you’ve got your ACT together!
Here’s a few hints that will help speed you on your way:
Uninstall your current version of ACT if you’re using Versions 2005-2010. You’ll also want to remove SQL as well. I recommend using the ACT Uninstaller Utility which you can find...
Are you ready for CRM?
So, do you think you want to start using ACT!, Microsoft Office Live or Outlook Business Contact Manager to help manage – and grow – your business? You’ll want do a bit of homework first to see if you’re ready to take the plunge into the world of CRM .
1. How different are your customers? Do you sell a variety of products or services? Are your customers spread across a wide geographic area...
