Six Ways to Make Sure Your E-Mail Isn’t Flagged As Spam
A few years back I worked with a large cruise line company. Although the cruise line spared no expensive when it came to onboard amenities, the CEO flatly refused to spend money on an ESP (e-mail service provider) to help send out his e-marketing campaign to his very large user base. Within a very short period of time, he managed to get his entire company domain black-listed to the point where...
Is Your E-Marketing Message Marking You as a Spammer?
One of my clients recently sent me a one of his proposed e-marketing templates for my review. He had spent quite a bit of time developing his message and was understandably quite proud of it. What he had in mind was for me to review it, make a few suggestions and fix any typos I might find. He was no doubt expecting a few words of praise, or, at the very least, a large smiley face. What he...
5 Quick Marketing Tips
If you’re reading this blog you’re probably an ACT user – or about to become one. One of the most frequent comments I hear from ACT users is that they “aren’t using ACT to its full potential.” On the simplest of levels, ACT is an electronic Rolodex. You can take ACT to the next level by making use of the Notes, History and Activity options. Throw in Sales Opportunities...
