Is Your E-Marketing Message Marking You as a Spammer?
One of my clients recently sent me a one of his proposed e-marketing templates for my review. He had spent quite a bit of time developing his message and was understandably quite proud of it. What he had in mind was for me to review it, make a few suggestions and fix any typos I might find. He was no doubt expecting a few words of praise, or, at the very least, a large smiley face. What he...
Keep It Simple, Stupid!
Many years ago my husband and I attempted to wallpaper our dining room. Of course it didn’t help that we began work on this DIY project two weeks before Thanksgiving and were under a time crunch. I carefully set up a table in the garage where we applied the paste and carried the soggy paper through the house and into the dining room. Needless to say by the end of the trip the paper was in shreds. ...
It’s A Smaller World Than We Think
I recently ran across a wonderful story in the Washington Post about two high school kids who stumbled across an abandoned baby on their way home from school 20 years ago. The baby, only hours old when the kids found her, were ultimately turned over to authorities. The child was eventually adopted but not before the kids had a chance to visit her in the hospital and gift her with a teddy bear. ...
Let Me Sell You Some Swamp Land in Florida
I love my tennis buddies even if they are a bit technically challenged. Take away their AOL accounts and they’d never be able to access e-mail; to them a browser is someone who’s not yet ready to make a purchase. I found it quite interesting that lately many of them were switching cell phone carriers because they just “had to have” an I-Phone. I know they’ll never use the device for...
Fathers Don’t always Know Best
My twenty-three year old daughter was home for the holidays. Hard as it is to believe, my “baby” is now a college graduate. Of course the start of a new decade left me thinking about the technological changes that have occurred over the span of a decade – and how they’ve impacted her life and my business.
Alyssa was raised with a computer. She used to come with me to my computer school...
How Do You Rate as a CRM User?
Having written 10 books on CRM and contact management I’m often asked to compare the various products. These questions often come from new or prospective CRM users. For me, this is like asking which car is better: the Lexus or the Infiniti. No doubt Lexus owners prefer the Lexus while the Infiniti owners prefer the Infiniti. The best answer to this question is a simple one: choose the brand you’re...
5 Quick Marketing Tips
If you’re reading this blog you’re probably an ACT user – or about to become one. One of the most frequent comments I hear from ACT users is that they “aren’t using ACT to its full potential.” On the simplest of levels, ACT is an electronic Rolodex. You can take ACT to the next level by making use of the Notes, History and Activity options. Throw in Sales Opportunities...
How are you measuring Success?
So, just how do you measure success in your business? Obviously, if the dollars are rolling in then you must be doing something right! ACT’s Opportunity feature is a great way to measure your sales success. Using ACT correctly will help your business reach an even higher level of success.
Use these simple tricks to help take your business to the next level in sales:
Tip #1: Focus on the entire...
Are you ready for CRM?
So, do you think you want to start using ACT!, Microsoft Office Live or Outlook Business Contact Manager to help manage – and grow – your business? You’ll want do a bit of homework first to see if you’re ready to take the plunge into the world of CRM .
1. How different are your customers? Do you sell a variety of products or services? Are your customers spread across a wide geographic area...
