There is a Cure for the Summertime Marketing Blues
Pardon me for being a bit off key but I just have to start humming my favorite summertime songs. After one of the coldest winters in recorded history followed by one of the rainiest springs, summer has arrived none too soon. Although summer doesn’t officially begin for another few weeks, for many of us Memorial Day is the start of the summer season. Traditionally the picnic gear comes out and,...
Knowing the In-N-Out of Marketing
I just returned from two weeks in beautiful Ventura, California, where I was recording new training videos for lynda.com on Outlook 2010. In addition to beautiful weather, California is the home to the In-N-Out hamburger chain.
For those of you unfamiliar with the In-N-Out chain, they have approximately 250 locations sprinkled throughout the Southwest. Compare that to McDonald’s who has over...
Should I Switch from ACT to Sales Force
Boy, do I hear that question a lot! Sometimes I get a variation (feel free to substitute the name of the current CRM product du jour for Sales Force).
Here’s the deal. I know folks like you – I call them ACT fanactics. I had 500 of them wait in line to get into a seminar I ran in August, 2002 on a not so sunny night in South Florida introducing the all new ACT 6. I guarantee I wouldn’t...
Synching ACT to Your Smart Phone
I ran a webinar this week on synching smart phones to your ACT database. Presenting with me was my old friend Rushang Shah of Companion Link software. Rushang looks like the guy selling replica watches out of the trunk of his car; the last time I saw him he must have had a dozen different cell phones in his brief case. Although I’ve used Palm, Blackberry and Windows Mobile devices in the past,...
Think Before You Send
I was doing some research the other day for my lynda.com Outlook 2010 training videos and came across a pretty interesting story. In 2007 employees of the United States Department of Homeland Security used large CC: lists in place of a distribution list to broadcast messages to several hundred users. Many of the recipients in turn used “reply to all” to respond, causing the number of...
Qualifying Opportunity and Potential in Sales
Today’s post is by guest blogger, Deborah Shane of Train with Shane. Deborah is an empowerment expert who specializes in career transitioning for women and provides sales, marketing and branding consulting. She can be heard on her weekly on Blog Talk Radio. Take it away, Deborah!
Yea, you made a warm contact, connection and received some promising referrals!
What comes next?
QUALIFYING:...
Is Your Business the Underdog?
I love sports and I’m a sucker for Cinderella stories so I was pretty excited to see that Butler made it all the way to the NCAA Basketball Championship final this week. After all, if my beloved Gators couldn’t be there I was glad to see that my dad’s alma mater was represented. Maybe I’m prejudiced, but it seemed to me that most of the country was rooting for Butler. Most of us like...
Four Hidden ACT Software Easter Eggs
This being Easter weekend I thought I’d share a couple of my favorite ACT Easter eggs. In case you’re not familiar with the term, a software Easter egg refers to a bit of hidden code in the software. Although these Easter eggs are all represented by fields and aren’t necessarily hidden, they do tie into other parts of ACT which you might not be aware of.
ID/Status: Although I hate the name,...
How to Lose 10 Database Pounds
I’ve lost ten pounds since the holidays! Having been on the Injured Reserve list with a knee injury for over a year I packed on the extra weight. I’ve been fortunate enough all my life not to have to deal with weight loss issues so I wasn’t sure what to do. Quite frankly, the thought of paying hundreds of dollars for artificial meals or drinks wasn’t appealing so I tackled the problem...
Six Ways to Make Sure Your E-Mail Isn’t Flagged As Spam
A few years back I worked with a large cruise line company. Although the cruise line spared no expensive when it came to onboard amenities, the CEO flatly refused to spend money on an ESP (e-mail service provider) to help send out his e-marketing campaign to his very large user base. Within a very short period of time, he managed to get his entire company domain black-listed to the point where...
