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Good Marketing is Nothing More Than a Marathon Match
If you’re any kind of sports fan then you heard about the marathon John Isner/Nicolas Mahut match at Wimbledon this year. The match broke many records including longest match (11 hours, 5 minutes), longest set (8 hours, 11 minutes) and number of games (183). As a tennis player that groans just thinking about a third set, I can’t even imagine the mind-set and determination that both the...
New lynda.com Training Courses Released
As many of you know I spent two lovely weeks in Central California last May recording training videos on Outlook 2010. I want to let you know that they are now available on the lynda.com website – and that you can watch yours truly on You Tube talking about the courses.
For those of you who might not be familiar with lynda.com I’d describe it as an online software school. You can take out a...
Being Penny Wise and CRM Foolish
I got a call from a potential client the other day who wanted help in converting his existing databases into the latest version of ACT; he was a long-time ACT user and had accumulated over 20 databases. He then went on to explain that unless I could match the $15/hour price quoted to him by the kid down the street he wasn’t interested in my services. Shortly after that I received a call from...
Old Dogs Must Learn New Software Training Tricks
The publishing industry has gone into a free fall. It’s almost impossible for a publisher to compete with the constant stream of new – and relatively cheap – information that we can be accessed via websites, blogs and e-books. Small wonder that so many newspapers and magazines – and even brick and mortar bookstores – have permanently closed their doors.
Perhaps the final nail...
How Do You Rate as a CRM User?
Having written 10 books on CRM and contact management I’m often asked to compare the various products. These questions often come from new or prospective CRM users. For me, this is like asking which car is better: the Lexus or the Infiniti. No doubt Lexus owners prefer the Lexus while the Infiniti owners prefer the Infiniti. The best answer to this question is a simple one: choose the brand you’re...
Are you ready for CRM?
So, do you think you want to start using ACT!, Microsoft Office Live or Outlook Business Contact Manager to help manage – and grow – your business? You’ll want do a bit of homework first to see if you’re ready to take the plunge into the world of CRM .1. How different are your customers? Do you sell a variety of products or services? Are your customers spread across a wide geographic area and/or...




