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Knowing the In-N-Out of Marketing

I just returned from two weeks in beautiful Ventura, California, where I was recording new training videos for lynda.com on Outlook 2010.  In addition to beautiful weather, California is the home to the In-N-Out hamburger chain. For those of you unfamiliar with the In-N-Out chain, they have approximately 250 locations sprinkled throughout the Southwest.  Compare that to McDonald’s who has over... 
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