Hire a CRM Consultant
A Facebook friend recently posted that he was looking for a CRM product. Within an hour’s time he had received dozens of suggestions ranging from Zoho, SugarCRM and Salesforce to non-CRM products including Excel, Outlook and Mail Chimp. A few of his buddies even recommended that he build something in Access. These responses led me to believe a couple of things:
Most users often feel their CRM...
So Why Exactly Should My Company Invest in CRM?
Implementing a CRM solution can be a daunting – and expensive – proposition. Many organizations are already using tools including Outlook and Excel spreadsheets and can’t justify the expense involved in transitioning to a true CRM solution. As a CRM consultant advise prospective CRM users to “keep their eye on the prize” and remember the true benefit of a good CRM installation: greater...
