Hire a CRM Consultant
A Facebook friend recently posted that he was looking for a CRM product. Within an hour’s time he had received dozens of suggestions ranging from Zoho, SugarCRM and Salesforce to non-CRM products including Excel, Outlook and Mail Chimp. A few of his buddies even recommended that he build something in Access. These responses led me to believe a couple of things:
Most users often feel their CRM...
Five CRM Commandments
Having written numerous books on ACT! software I frequently receive phone calls from strangers that go something like this:
“We purchased ACT! a few years ago and it’s just not working for us. No one is using it. We’d like to switch to ABC_CRM. They gave us a really great demo and I think it’s exactly what we need.”
My advice is that rather than investing in more CRM software they need...
Happy 25th Birthday ACT!
Wow! As hard as it is to believe the ACT! software program turned 25 this month. If you’re into numbers that translates into 14 versions, five named owners and millions of users.
I received an e-mail this week from a long ACT! user who was complaining about everything from the confusing naming conventions for ACT! software to the fact that his old ACT! wouldn’t do any “new tricks” but that...
Good Marketing is Nothing More Than a Marathon Match
If you’re any kind of sports fan then you heard about the marathon John Isner/Nicolas Mahut match at Wimbledon this year. The match broke many records including longest match (11 hours, 5 minutes), longest set (8 hours, 11 minutes) and number of games (183). As a tennis player that groans just thinking about a third set, I can’t even imagine the mind-set and determination that both the...
4 Free Ways to Connect With Your Customers NOW
Today’s post is by guest blogger, Deborah Shane of Train with Shane. Deborah is an empowerment expert who specializes in career transitioning for women and provides sales, marketing and branding consulting. She can be heard on her weekly on Blog Talk Radio. Take it away, Deborah!
It’s amazing what you can do online, for free, in terms of connecting with your potential and existing customers...
Is Your Business the Underdog?
I love sports and I’m a sucker for Cinderella stories so I was pretty excited to see that Butler made it all the way to the NCAA Basketball Championship final this week. After all, if my beloved Gators couldn’t be there I was glad to see that my dad’s alma mater was represented. Maybe I’m prejudiced, but it seemed to me that most of the country was rooting for Butler. Most of us like...
How Do You Rate as a CRM User?
Having written 10 books on CRM and contact management I’m often asked to compare the various products. These questions often come from new or prospective CRM users. For me, this is like asking which car is better: the Lexus or the Infiniti. No doubt Lexus owners prefer the Lexus while the Infiniti owners prefer the Infiniti. The best answer to this question is a simple one: choose the brand you’re...
Are you ready for CRM?
So, do you think you want to start using ACT!, Microsoft Office Live or Outlook Business Contact Manager to help manage – and grow – your business? You’ll want do a bit of homework first to see if you’re ready to take the plunge into the world of CRM .
1. How different are your customers? Do you sell a variety of products or services? Are your customers spread across a wide geographic area...
