Creating an Effective ACT EMarketing Plan
A couple of years ago, I sold my old house and bought a new one. The same realtor handled both transactions; her commissions made her a happy woman. Ironically, the first piece of US mail I received in my new home was a postcard addressed to “Current Resident” asking me if I’d like to sell my home.
In your business, what loyal customer wants to find out that new customers are eligible for...
Creating a Highly Effective ACT! E-Marketing Message
I work with hundreds of ACT! users, most of whom are willing and eager to start e-blasting away. Unfortunately many of those users never get their e-marketing plans off the ground. In this article I want to show you an easy way to get your thoughts down on paper – or in this case, into any one of the three most important ACT! Templates. By using this formula you will create a highly effective...
Creating the Perfect ACT! E-Marketing Templates
When I was five I spent a week with my family at a vacation spot that included a water park with a rather large slide going into the deep end of the pool. My older brother and sister spent the week using that slide but alas, I was too scared to try it. I remember climbing to the top of the ladder and then climbing back down again because I was too frightened to” take the plunge.” Finally,...
Automatically Add Contacts from Web Form Leads
A good CRM implementation should be making you more efficient and saving you a lot of time. After all, time is money.
A common question I’m asked is whether there is an easy way to add the incoming leads you receive from a website form directly into an ACT! database. My answer is a resounding YES.
Many ACT! users don’t realize that the ACT! E-Marketing functionality does a whole lot more than...
Market Unto Others as You Would Have Them Market Unto You
Absolutely the best part of being an ACT! consultant is that I work with a wide variety of industries. “Out of the box” ACT! is suitable for just about any business you can think of; with a bit of customizing you can create your own unique database at a fraction of the cost of buying an industry specific solution. This week alone I worked with the manufacturer of medical supplies, a commercial...
Good Marketing is Nothing More Than a Marathon Match
If you’re any kind of sports fan then you heard about the marathon John Isner/Nicolas Mahut match at Wimbledon this year. The match broke many records including longest match (11 hours, 5 minutes), longest set (8 hours, 11 minutes) and number of games (183). As a tennis player that groans just thinking about a third set, I can’t even imagine the mind-set and determination that both the...
4 Free Ways to Connect With Your Customers NOW
Today’s post is by guest blogger, Deborah Shane of Train with Shane. Deborah is an empowerment expert who specializes in career transitioning for women and provides sales, marketing and branding consulting. She can be heard on her weekly on Blog Talk Radio. Take it away, Deborah!
It’s amazing what you can do online, for free, in terms of connecting with your potential and existing customers...
There is a Cure for the Summertime Marketing Blues
Pardon me for being a bit off key but I just have to start humming my favorite summertime songs. After one of the coldest winters in recorded history followed by one of the rainiest springs, summer has arrived none too soon. Although summer doesn’t officially begin for another few weeks, for many of us Memorial Day is the start of the summer season. Traditionally the picnic gear comes out and,...
Knowing the In-N-Out of Marketing
I just returned from two weeks in beautiful Ventura, California, where I was recording new training videos for lynda.com on Outlook 2010. In addition to beautiful weather, California is the home to the In-N-Out hamburger chain.
For those of you unfamiliar with the In-N-Out chain, they have approximately 250 locations sprinkled throughout the Southwest. Compare that to McDonald’s who has over...
Think Before You Send
I was doing some research the other day for my lynda.com Outlook 2010 training videos and came across a pretty interesting story. In 2007 employees of the United States Department of Homeland Security used large CC: lists in place of a distribution list to broadcast messages to several hundred users. Many of the recipients in turn used “reply to all” to respond, causing the number of...
