Don’t Get Marked as a Spammer
I usually don’t mix politics with my Act! consulting but I read an article over the weekend that just fascinated me mainly because it showed that even the wealthiest folks with ostensibly the best consultants can run amok when it comes to e-marketing. Unfortunately, the story reminded me of all too many of my Act! e-marketing prospects!
It seems that “the Donald” forayed rather late into e-marketing...
Optimize Act E-Marketing Blasts with a Few Simple Tips
We all receive an over abundance of e-mail, and your Act E-Marketing blasts might get lost in the clutter. Here are a few tips that will increase your “open rate”.
Concentrate on the words you choose. The subject line makes the first impression on your email audience so avoid selling language and gimmicks. More importantly, keep subject lines succinct; six to ten word subject line typically...
Optimize Act! E-Marketing Blasts with a Few Simple Tips
When I work with Act users with either Swiftpage E-Marketing or Act E-Marketing I like to point out that there are two separate but equal processes:
Composing and sending an e-blast
Reporting on the results
If you are sending an E-mail blast in Act to more than 50 contacts I strongly recommend that you use an ESP (email service provider) so that you can measure your result. Using either Swiftpage...
Using Act Software to help bring Thanksgiving into the workplace
On Thanksgiving, we take pause to appreciate what we have and to celebrate with family and friends. Numerous customers and even vendors impart the feeling of Thanksgiving within your company and your Act software makes it easy to thank them.
As we begin to anticipate the new year, it’s the perfect time to think about what we are appreciative for. It’s also a chance to acknowledge customers...
Marketing Software You Can’t Live Without: ACT! v17
The holiday season is quickly approaching. Your events calendar is filling up twice as fast. Between the marketing meetings and researching your target market for segmenting, you barely have time to breathe. The note you wrote yourself about the lunch meeting with a long-time customer was accidentally thrown away and it completely slipped your mind to send those follow-up emails to all the prospects...
Use ACT Emarketing to Update Your Database
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You’re Probably Already Using ACT E-Marketing
Act E-marketing gives you the tools to create beautiful email templates, and send them directly from your ACT database to your contacts, lookups, groups and companies. In addition to a number of reports the actual campaign results (opt-outs, bounces, number of clicks, erroneous addresses) are written back into ACT...
Act! E-marketing and an SPF Record
Back in 2008 I wrote a blog article recommending that you switch to an Act! E-Marketing account if you were sending out marketing blasts of over 50 emails/send.
Here it is 2014 (gasp!) and I’m still passing out that same exact advice. However, as the world of the internet – and e-mail – gets more and more complex you need to become a bit more knowledgeable if you expect your e-blasts...
BYOL ACT E-Marketing Workshop
Do you use ACT? Do want to E-Market? Wouldn’t it be nice learn how to make it happen??
I’ll be running a free, hands-on seminar on ACT E-Marketing as part of the ITPalooza on Wednesday, December 12, 2012 from 4-5 PM at Nova Southeastern University. This is a free seminar but prior registration is required. Space is limited and available on a first-come, first-served basis so sign...
How many people are actually reading your ACT E-Marketing e-mails?
Many of you already know the common definition of assume; if not, look at the word again and break it into smaller pieces: ass_u_me because that’s just what happens when you “assume” something.
ACT E-Marketing is a wonderful tool. It’s easy, inexpensive and it works directly from ACT. And, as is the case with all e-mail service providers (ESP’s) there is a wealth...
ACT! E-Marketing Vs “The Other Guy”
I often expound on the virtues of ACT! E-Marketing, formerly known as Swift Page E-mail. I thought I’d share a conversation with one of my clients who had some reservations about switching to ACT! E-Marketing from one of the “other guys.”
“Hey Karen, I know you push ACT! E-Marketing. I use MailChimp and I’m pretty happy with it. Tell me why you think I should switch to ACT! E-Marketing.”
“Well...
