Home » Archive for May, 2010
There is a Cure for the Summertime Marketing Blues
Pardon me for being a bit off key but I just have to start humming my favorite summertime songs. After one of the coldest winters in recorded history followed by one of the rainiest springs, summer has arrived none too soon. Although summer doesn’t officially begin for another few weeks, for many of us Memorial Day is the start of the summer season. Traditionally the picnic gear comes out and,...
Knowing the In-N-Out of Marketing
I just returned from two weeks in beautiful Ventura, California, where I was recording new training videos for lynda.com on Outlook 2010. In addition to beautiful weather, California is the home to the In-N-Out hamburger chain.
For those of you unfamiliar with the In-N-Out chain, they have approximately 250 locations sprinkled throughout the Southwest. Compare that to McDonald’s who has over...
Should I Switch from ACT to Sales Force
Boy, do I hear that question a lot! Sometimes I get a variation (feel free to substitute the name of the current CRM product du jour for Sales Force).
Here’s the deal. I know folks like you – I call them ACT fanactics. I had 500 of them wait in line to get into a seminar I ran in August, 2002 on a not so sunny night in South Florida introducing the all new ACT 6. I guarantee I wouldn’t...



