Home » Archive for March, 2010

How to Lose 10 Database Pounds

I’ve lost ten pounds since the holidays!  Having been on the Injured Reserve list with a knee injury for over a year I packed on the extra weight.  I’ve been fortunate enough all my life not to have to deal with weight loss issues so I wasn’t sure what to do.  Quite frankly, the thought of paying hundreds of dollars for artificial meals or drinks wasn’t appealing so I tackled the problem... 

Six Ways to Make Sure Your E-Mail Isn’t Flagged As Spam

A few years back I worked with a large cruise line company.  Although the cruise line spared no expensive when it came to onboard amenities, the CEO flatly refused to spend money on an ESP (e-mail service provider) to help send out his e-marketing campaign to his very large user base.  Within a very short period of time, he managed to get his entire company domain black-listed to the point where... 

Being Penny Wise and CRM Foolish

I got a call from a potential client the other day who wanted help in converting his existing databases into the latest version of ACT; he was a long-time ACT user and had accumulated over 20 databases.  He then went on to explain that unless I could match the $15/hour price quoted to him by the kid down the street he wasn’t interested in my services.  Shortly after that I received a call from... 

Is Your E-Marketing Message Marking You as a Spammer?

One of my clients recently sent me a one of his proposed e-marketing templates for my review.  He had spent quite a bit of time developing his message and was understandably quite proud of it.  What he had in mind was for me to review it, make a few suggestions and fix any typos I might find.  He was no doubt expecting a few words of praise, or, at the very least, a large smiley face.  What he... 
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