Having written 10 books on CRM and contact management I’m often asked to compare the various products. These questions often come from new or prospective CRM users. For me, this is like asking which car is better: the Lexus or the Infiniti. No doubt Lexus owners prefer the Lexus while the Infiniti owners prefer the Infiniti. The best answer to this question is a simple one: choose the brand you’re... 

People very rarely call me when everything is going well. As much as I’d like to hear from one of my clients that all systems are go, I’m more likely to hear from the frazzled person who took a wrong turn in the maze of technology – and is looking for my help to bail him or her out! A rather large cruise ship company recently needed just such a lifesaver. The CEO decided to embark on a journey...